Hi, I'm Briana.

Founder of Lucid Beauty

& here's my heart and soul mission behind Lucid Beauty in a letter to you.  

Eight years ago, Lucid Beauty began with one courageous decision to take a chance on myself.

At the time, I was a nursing school dropout, a young mom, and working multiple jobs that still weren't creating the life I dreamed of. I didn't have a business degree, investors, or a perfectly mapped-out plan. I simply knew something had to change.

So I took a leap of faith.

I enrolled in my very first lash course and started practicing every chance I got.

Back then, the beauty industry looked very different. There weren't endless online trainings, business coaches, or step-by-step roadmaps to follow. I learned almost everything through trial and error, building my business one client, one mistake, and one lesson at a time.

Less than a year later, I left my jobs, opened my first commercial studio, and never looked back.

What I thought would simply become a career became so much more.

Over the last eight years, Lucid Beauty has grown into a community built on connection, trust, and confidence. I've had the privilege of helping hundreds of women feel beautiful in their own skin, mentoring aspiring artists as they built businesses they love, and watching this dream grow into something I never could have imagined.

But somewhere along the way, something became incredibly clear.

Our mission has never been to change the way women look.

It's to help them remember who they are.

Because the most meaningful transformations were never just about lashes.

They were about...

• -The woman who looked in the mirror and finally saw herself differently.
• -The confidence to ask for the promotion.
• The courage to leave the relationship that no longer served her.
• The excitement of starting a new chapter.
• The feeling of remembering the woman she had been all along.

Those moments have always meant more to me than the lashes themselves.

Today, Lucid Beauty is evolving into an even more authentic reflection of who I am and what I believe.

Yes, you'll still find beautiful lashes, brows, education, and the artistry you've come to know and trust.

But you'll also find a deeper commitment to confidence, personal growth, and helping women reconnect with themselves.

Because beauty may be what first brings us together...

But confidence is what changes everything.

Whether you visit for a service, join one of my trainings, or simply follow along on this journey, my hope is that you leave feeling more confident, more empowered, and more connected to yourself than when you arrived.

Thank you for being part of this story.

The best is still to come.

With love,

Briana 🤍